Viva Magenta, Pantone's Colour of the Year for 2023, is a vibrant and bold shade that exudes energy and positivity. This striking pinkish-purple hue is designed to inspire creativity and encourage individuality. The colour is a symbol of hope and resilience, making it a perfect choice for the new year. This vibrant shade is expected to be popular among fashion designers, graphic designers, and interior decorator. Whether used as a statement colour or as an accent, Viva Magenta is sure to make a bold impact. Here is our curated selection of our favourite works showcasing this stunning hue.